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Buy less, wear more

The most sustainable jacket is the one you keep wearing. Here’s how we’re working to make clothes that last, and what we’re still working on.

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Designed to last

We choose heavier fabrics, reinforced seams and quality trims, so each piece holds its shape and colour through many seasons of wear.

Small runs, less waste

We release collections in limited quantities and restock what you love, instead of overproducing and discounting the rest.

Packaging

We keep packaging simple and minimal, and we’re working toward fully recyclable materials for every order.

Care that extends life

  • Wash less and at a cold temperature.
  • Turn hoodies and printed pieces inside out before washing.
  • Air dry instead of tumble drying.
  • Spot clean puffers and store them uncompressed.